News
Stories from the field
Evidence-led writing on audiences, trust and the business of journalism.
22 September 2026 · 4 min read
Only one in five pays for news. What would change that?
Across 20 richer markets just 18% pay for online news, and the figure has barely moved for years. The gap between countries suggests where to look.
Read the story →15 September 2026 · 4 min readWhy so many people switch off the news
About four in ten people say they sometimes or often avoid the news. The reasons point to a design problem more than an audience problem.
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